Josh Cohen featured on the Founder's Guide™

Four Signs You've Chosen The Wrong BHAG

Goal-setting and starting a business

All business owners set goals in one form or another. Goals can instill accountability and responsibility in people, but not all goal-setting methods are created equally. For companies really looking to increase their growth trajectory, they need a Big Hairy Audacious Goal (BHAG).

BHAGs were formally introduced in Built to Last by Jim Collins and Jerry Porras. The book details how some of the most successful business leaders used a BHAG to light a fire under their employees and push their companies to achieve the impossible.

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