Josh Cohen featured on SmallBiz-Resources
Embracing A BHAG Helps Your Company In Five Big Ways
Josh Cohen, founder and CEO of The Junkluggers and Remix Market, talks about how consumers invest in your company story before even buying your product.
It isn't the whole reason you went into business. It's not the money, but the impact you can have on others. It's a journey that details your passions, challenges, and victories that got you here. It's emotional and uniquely you. The same factors create a good BHAG. A BHAG must be clear, bound by time, measurable, focused, and mission-driven.